Your landing page is the first thing that visitors see once they click on your website. It must be appealing, and it should also dynamically communicate your brand message.
Here are four important features your landing page must have. Don’t know what a landing page is? See our last article: What a landing page is and why you need one
A unique headline
Your landing page must have a catchy phrase. It should encapsulate everything to do with your brand. Make it clear and concise. Give them a reason to click on the link or scroll down the page. When you write the headline, ask yourself if this is something you would want to read about.
Good copy
Create an excellent copy for your landing page. Remember, this is where customers will invest their time. At first glance, you want to make sure your copy resonates with your customer and offers a solution to a problem.
Call to action
Do not forget to include a call to action (CTA). Give your customers a clear direction on what to do next. Some examples of CTAs are; Buy now, Contact us, and Shop now. You can use what suits your brand, but the purpose is to get them to respond to your landing page.
Customer reviews
Social proof is always going to sell without your brand coming off salesy. Testimonials can convince your buyers to make a purchase. Allow the customers to give their candid opinion about their experience when they interacted with your business.
Need help?
Ever wondered why top-class websites look the way they do? How to get visitors to stay on your site or buy your products?
We know the why and how. We know exactly what it takes, right from content to design. If it is a top-class website you want, we are it! Let’s replace the wondering with certainty.
Contact us at info@wdkstudios.com
