Using multiple content types helps in increasing your reach and followership as a brand. Video content alone can build your brand awareness and generate high-quality leads consistently. However, it takes tact and mastery to achieve this.
Want to know how you can create shareable video content across several social media platforms?
Here are 5 ways to begin.
Make It Memorable
Think of ways to evoke the emotions of your audience. Create videos that reflect who you are and inspire people to take action on something. Take a peep at GoPro’s video content, which persuades people to engage in sports activities.
Keep It Short
Do not go overboard with the timing for each video. Since the attention span of many users is short, keep things short and sweet. Ideally, 5-15 minutes is a good cap. In some situations, you might extend it, especially if it’s for a YouTube channel. Just ensure you cover all necessary information briefly.
Post on Relevant Social Channels
Instagram and Facebook are the top channels for posting video content. With Instagram being highly image-driven, it is no surprise that many big brands create videos on the platform. Facebook also has the ‘‘Watch’’ feature that allows viewers to engage with your content. So before posting, think of which platforms are suitable for your content.
Use Keywords
Target phrases that are related to your video content. You can use them in captions, or hashtags to increase your reach on social media pages. Having a keyword strategy also helps you choose relevant words that attract more followers and fosters better engagement.
Maintain Consistency
Video content creation is not a one-size-fits-all game. You must be consistent in posting to see results. So, keep at it and do not stop building.
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