Unlike what you may believe, contact pages determine the growth of a business. Imagine scrolling through Grammarly to ask about an issue you were having, only to discover that the company has no contact page. You may eventually try another grammar-spelling checker to get help. This happens when you neglect your contact page.
To help you retain customers, and attract existing ones, we have highlighted five key features your contact page must have.
1. Humanize your contact page
People are attracted to people. So, you can add a direct contact feature like a phone number or a chat box (which might be automated but certainly gives the feeling that someone is at the other end responding to the person) for instant real-time communication. This increases the likelihood of converting more customers.
2. Add clear details for communication
Do not leave your contact blank. Add your company’s email address, and even your business location, including the branches. This will build trust.
3. Create a structure for incoming requests
Even with your email address, create a form for requests. While some potential customers prefer reaching out via email, others would prefer to fill out a form. It’s a matter of preference. So, provide the form option. The form will capture their name and email address so you can respond directly to them.
4. Use clear and concise language
Avoid using jargon in your copy/content. Make sure every part of your contact page is clear and readable.
5. Include a FAQ section
Some queries you may receive from new customers have already been answered by old ones. So, adding a section of frequently asked questions could make a buyer’s journey easier.
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