Building a business without emailing is no mean feat. Most of your competitors understand the importance of email marketing, which means they will implement the right growth strategies, leaving you with fewer customers by the day. In 2022, the projection is that over 333.2 billion emails will be sent and received each day.
Email marketing has several advantages, and we will get into some of them in this article.
Here are five reasons to invest in email marketing.
- Email is easily accessible
There are over 3.8 billion email users around the world and one can presume the number will grow to 4.4 billion users by 2023. Many people use email today. Taking advantage of this will position your brand before the right customers.
- Email leads to high conversion rates
An Econsultancy census from 2018 shows that 74% of companies view email marketing as a channel that brings their business a good ROI. Similarly, Litmus Resource Center says email generates an average of $36 on every $1 spent. Getting this massive result can only happen when you dedicate your content marketing efforts to email.
- Email allows for personalized messaging
Email marketing makes it possible to highlight your customers’ needs and solve their problems unobtrusively. For example, Campaign Monitor states that emails with customized subjects are 26% more likely to be opened. Creating emails removes the blandness of a generic advert. You can segment your list and address the specific pain points of each segment while promoting your brand.
- Email is easy to Measure
Most email service providers like MailChimp give access to monitor data like:
- Click-through rates
- Open rates
- Percentage of clicks
86 percent of marketers say they look at email engagement metrics such as open rates, click rates, to track how impactful their content piece is. With this information, you can understand your audience and how to re-target for better sales.
- Email has a High Customer Retention Rate
Email marketing has remained an effective channel for customer retention. According to Emarsys, 81% of small and medium-sized business solutions rely on email as their major customer acquisition platform. So tap into this source to keep your customers glued to your brand.
Last Word
Right now, one of the most effective growth channels for businesses is email. It provides you with access to your customers, helps you address their struggles, and also increases your conversion rate. Email marketing is the ultimate lead generation tool for business owners. Contact us for more information on how you can invest in an email service today.
