Did you know 57.6% of the world’s population uses social media? It is an effective marketing tool. As an entrepreneur, leveraging social media marketing techniques will increase your sales revenue.
To take advantage of this knowledge, you need to know the latest trends in the social media marketing industry.
Let’s take a quick look at five social media marketing trends.
Personalization takes off
Short quizzes go a long way in gathering data from customers. A study by ActiveCampaign says quizzes with lead forms result in a 55% chance of conversion rates. As people interact with your content, you also get to address their problems with ease.
Employee Wellness Takes A Step Forward
Prioritizing employee health and wellness is extremely important for your growth as a business owner. Educating your audience about the benefits of mental health care in the workplace shows you value their interests.
Video Content Becomes More Appealing
Videos are becoming increasingly popular. According to OptinMonster, 93% of marketers stated they got one customer after publishing a video. This is just to show how powerful video marketing can be when one does it the right way.
The Rise of Influencer Marketing
More people continue to use influencer marketing. Over 72.5% of marketers are likely to use influencer marketing to engage their audience. That means you can hire influencer marketers to nurture leads and convert quality customers.
Twitter for Online Businesses
Facebook and Instagram are great platforms for establishing a brand. However, Twitter is still one of the most popular channels for business. Start engaging more on Twitter as a brand owner. It could also pave the way to help you connect with international markets.
Have you tried any of these trends? Feel free to share your user experience.
Read more here
