Any good-performing content revolves around hashtags. So in essence, knowing how to use hashtags effectively can help you expand your reach.
Instagram is one major platform for using hashtags. When done correctly, hashtags can boost your engagement and encourage more sales.
Once you know the strategies to apply before adding any hashtags to social media posts, you have a higher chance of success.
Let’s see a few ways you can conduct hashtag research for better-performing content!
1. Know Your Audience
Discovering your ideal buyer makes your research process easier. Conduct a ‘buyer persona’ research. As you notice your audience, you will tailor the right hashtags to attract more of them.
2. Check social media platforms to see how they use hashtags
Platforms like Facebook and Twitter are perfect for conducting research. You can check industry-related hashtags to know what to include in your social media posts.
3. Use niche-related hashtags and a mix of general hashtags
It’s a good practice to mix hashtags that are relevant to your industry along with niche-related hashtags. For example, if you are a business consultant in the tech space, your industry hashtags would be around consultancy and coaching. But your niche-related hashtags would be around tech. Arranging a mix of these hashtags together will yield results in no time!
4. Use a social media listening tool
To get more information about your audience, check social listening tools like Hootsuite to find which hashtags other professionals in your industry are underutilizing. This makes it simpler to know which hashtags are more active.
5. Balance the number of hashtags you use
Consider balancing the number of hashtags you use per post. Sometimes, you can add up to 30 hashtags on Instagram. However, this would not work for every social media platform. So, use varying numbers of hashtags depending on the social media platform, and the aim of a post.
Conclusion
Hashtags increase your reach and your opportunity for making more sales on social media. Understanding your audience will aid your ability to use the right hashtags. Using social media platforms for hashtag research is also a great way to find relevant hashtags in your industry and your niche.
If you want to get more advanced and specific on the hashtags that are popular in your niche, consider using a social media listening tool. Then use hashtags appropriately depending on the platform you are posting on.
