Good design is essential. When brands invest in this part of their business, it boosts their opportunity for success.
Do not fret if you are just getting familiar with how design can work for you, especially as a startup owner. We can help!
These six simple tips will guide you in taking the right steps when designing.
Here we go!
Have a Goal
The first step to creating any great design is to have an aim. This means what your brand hopes to achieve. That might be:
- To create brand awareness
- To make massive sales
- To reach a certain demographic
If you have established a goal, it will be easier to focus on other elements of your design.
Maintain consistent brand colours
Colours are the backbone of every design. So, it’s a critical part of the process. Before choosing a colour, ensure it matches your original brand colours. If your brand colours are white, blue, and black, use such colours for your design projects.
This gives your brand an authentic look. Plus, research shows, 92.6% of individuals considered colours as a major reason to make a purchase decision.
Keep it Simple
Also, avoid doing too much when creating. Simple designs are more engaging and elegant. The Nike logo and tagline “Just Do It” represents how essential simplicity is for every brand.
Whether you are making a logo or adding a tagline for your brand, using clear words and designs are important.
Check Successful Brands for Inspiration
Ever heard of any important project that did not go through a research stage? Of course not. Big brands today used existing data to create some of their most powerful designs.
So, it’s okay to check Google for some inspo!
Leave Whitespace between Texts
One key trick in developing an eye-catchydesign is readability. Keep your viewers in mind before designing. Leave whitespace between texts to provide readers with a better experience.
Add Personality to Your Logos
Logos give a professional look to your designs. But your logo design should capture your brand personality. For example, Lays adds a definitive aura to their logo in a way that captivates the brand’s objective.
Your brand logo should do the same. Use features that highlight what your brand represents.
Conclusion
Using great designs for your company can differentiate you from others. Consider your objective before working on a design. Also, be consistent with your brand colours.
Keep things simple and learn from others if you feel stuck.
Try Out Canva
I know we said Six but here’s a freebie, most of the time as a startup, you are on a tight budget and can’t afford a designer. Canva is a free online design software, that gives you access to well-designed templates and resources, that can push your projects to a new level.
