Influencer marketing is simply forging a partnership with a person who has gained a level of influence on social media to achieve a marketing goal.
Micro-influencers have a smaller following, while macro-influencers possess a bigger audience. Your marketing objectives will help you decide which will be a better fit for your campaign.
If you have never used influencer marketing for your business, these three tips will give you some pointers on how to get started.
Decide on Your Goals
Carefully decide your goals right before you enter any affiliations with an influencer. Are you just starting out and want to establish yourself as an authority in your niche? Or maybe, you have a good following but you want to make better sales? Figure out your primary goals first.
Find the Right Influencer
Once you establish your focus, finding the right influencer becomes simpler. It is advisable to work with influencers in a niche or market similar to yours. For instance, if you own a hair salon, your target would be beauty and lifestyle influencers. That would help you get the most out of your campaigns.
Allow Authenticity
As your relationship with an influencer progresses, giving room for uniqueness will make your brand shine. An influencer always knows the right details to use when marketing. So, allow them to create content that showcases your brand’s authenticity.
Still stuck?
Knowing the right way to choose your social media influencers is one thing, implementation is another. It is important to focus on the important parts of your business while still making out time to grow your online presence. At WDK, we save you the time and energy to attend to the demands of your business while leveraging your social media for growth.
Send us an email at info@wdk.com to book a 30-minute discovery session.
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