CORRECT MONEY – BRAND IDENTITY PROJECT

PROJECT

BRAND IDENTITY 

CLIENT

CORRECT MONEY

ABOUT

Correct Money is a culturally rooted piggy bank service designed for market women, small business owners, and others who may not use traditional banking. Inspired by the Yoruba Ajo savings system, the brand identity needed to feel both familiar and trustworthy.

The project featured a custom mascot to connect with users on a personal level and incorporated Adire fabric patterns throughout the branding, creating a visually rich and culturally resonant identity.

Agency: WDK STUDIOS
Creative Direction & Design: Amaju Adomi
Illustration: Ayomide Joshua