DERICK UNITED – BRAND IDENTITY & WEBSITE DESIGN

PROJECT

BRAND IDENTITY / WEB DESIGN

CLIENT

DERICK UNITED

ABOUT

We partnered with Derick United, a football club whose name means “Power of the Tribe” and “Ruler of the People,” to craft a bold and meaningful brand identity. At the core of the logo is a lion’s head wearing a tribal-inspired crown — a symbol of kingship, unity, and cultural pride. Drawing from traditional African forms like the Yoruba Fila, the design reflects the club’s deep connection to heritage and its mission to lead and inspire.

Beyond the logo, we developed a full visual system and built a responsive, modern website that brings the brand to life digitally. This project was more than design — it was about giving a face and voice to a movement grounded in tradition, community, and excellence.

Agency: WDK STUDIOS
Creative Direction & Design: Amaju Adomi
Illustration: Ayomide Joshua